Coherent Corp. empowers market innovators to define the future through breakthrough technologies, from materials to systems. We deliver innovations that resonate with our customers in diversified applications for the industrial, communications, electronics, and instrumentation markets. Coherent’s vertically integrated business model is ideally suited for delivering very large production volumes cost-effectively, offering supply flexibility and customer service further enhanced through a team of worldwide distribution partners. Coherent is also a leader in innovation, investing heavily to internally develop the critical technologies required in the next generation of optical products.
As the demand from end users for our optical products increases, Coherent has created the Optical Advantage Reseller Program. This program offers preferred access to our optical products and industry knowledge for Value Added Resellers and System Integration leaders.
Coherent’s Optical Advantage Reseller Program is tailored for members who exhibit technological commitment, exceptional standards, and business relationships with enterprise customers. This platform will connect you with the optical experts at Coherent, the optics industry leader.
Program Membership Benefits
Opportunity Registration Program - Margin enhancement
Allows members to enhance profit margins when identifying new Coherent business opportunities.
Evaluation Units
Access to product loaners for customer evaluation or to perform product demonstrations.
Expanded Online Material
Access to our extensive marketing material to facilitate our members’ engagement with their customers. This includes but not limited to product collateral, white papers – use cases (coming soon), market intelligence, trade show support, regular access to training and roadmap updates.
Direct support by Coherent salesforce and technical personnel
Provides the competitive advantage of having Coherent ’s salesforce and technical experts support our members’ opportunities. With comprehensive and extensive industry knowledge, our team can advise on solutions and tactics throughout the sales cycle.
Coherent Logo Usage
Use of the Coherent logo on our members’ website and literature accentuates their level of optical expertise and their commitment to world-class optics technology alongside the industry leader.
Why Coherent?
- Coherent has the broadest product portfolio in the industry
- Optical Advantage Resellers have access to a wider range of Coherent products than is typically available
- Unmatched industry experience: Coherent has shipped >160 million transceivers, >500 Mpcs communication VCSEL and >120 Mpcs PD, & 300 million Sensing VCSELs in the last 10 years
- Coherent designs and manufactures a broad portfolio of low-power to high-power CO2 and 1μm laser optics, which are sold as consumables to end customers.
- We own our manufacturing facilities, which drive very high volumes and enable supply flexibility
- All Coherent products are made with the same level of performance, quality and reliability, and our quality and traceability systems are driven by the most stringent telecom system requirements
- Coherent provides the largest worldwide sales and support network in the industry
